The much used chat messenger oh wait!! The only used chat messenger by 2 billion users worldwide, Whatsapp is kind of in our veins now and we just cannot stop using it right?
So, may be this is what made Mr. Facebook purchase Whatsapp and use it as their tool to provide us with resources for managing business conversations.
How to set up a Whatsapp Business account?
It's very easy. Earlier we could not have both Whatsapp and Whatsapp Business in our phones but gradually they realized it should be an option so now you can download Whatsapp Business without worrying about your old Whatsapp. You can easily find it in your Play Store and App Store. Follow the steps to set up your business profile.
Step 1: Download Whatsapp Business App
Here are the links for Play Store and App Store
Play Store Link: https://play.google.com/store/apps/details?id=com.whatsapp.w4b&hl=en_IN
App Store Link: https://apps.apple.com/us/app/whatsapp-business/id1386412985
Once you have downloaded the app it will guide you through Terms & Conditions. It is recommended to go through the points and then continue to the next step.
Step 2: Register & Verify your mobile number:
Enter your business number, not your personal number. You definitely don’t want your friends to bug you all the time with their group chats and private stuff. So, get a different number for Whatsapp business.
App Markets allow you to have Whatsapp and Whatsapp Business both provided you have them registered with different phone numbers.
Step 3: One Time Password Verification:
If you have entered the correct number whatsapp will deliver your OTP and verify your application for further process.
Step 4: Choose a Business name & category:
Because Whatsapp is now a property of Facebook and lets you benefit from the features, it is recommended that you choose the same category both on Facebook Page and Whatsapp Business. This way Facebook will know you are a legit business and your chances of getting verified increase. If you do not have a Facebook page you can still continue setting your Whatsapp Business profile.
Step 5: Start exploring the features:
Whatsapp Business comes with many interesting features that allows you to connect with your clients & customers just like any other client management tool. Some of the features are:
Business Profile: If you have a Facebook page and your Whatsapp is connected, Facebook will sync all the necessary details from your official page itself. However you can still keep editing some details.
Catalog Manager: This feature lets you create a list of products or services offered by your business and later share it with your consumers for marketing purposes.
Short Link: Give your customers a short URL that they can use to start a Whatsapp chat with you. You can use it as your website link on different platforms like Instagram or Linked In.
Labels: You organize your customers and clients using different labels like new leads, pending payment, Ongoing, new or old customers, etc.
Linked Accounts: Changes you or your Page admins make to your Facebook page sync to your Whatsapp business profile. It is recommended that you have a Facebook Page to use this feature.
Away messages: Automatically reply with a message when you are away. Remember this will only work if you have an active internet connection and your mobile data on.
Greeting Messages: You can greet customers when they message you the first time or after 14 days of no activity. Remember this will only work if you have an active internet connection and your mobile data on.
Quick Replies: Create keyboard shortcuts for frequently sent messages. To use in chat, type / and select the shortcut from the list of messages you created. This is a very useful feature to welcome your customers with an offer or coupon.
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